Technobabble
Posted on November 21, 2002 @ 09:22 in General
The Inquirer (like The Register) regularly question (or debunk) the hyperbolic marketing speak of big technology companies through a clever use of puns. The continuing evolution (or revolution as the tech companies would have it) of chip architectures for instance becomes 'marchitecture'. Today The Inquirer though, commenting on the launch of the new Nvidia graphics chip described the performance gains in particular cases and remarked that apart from these cases of course most of the performance figures were 'benchmarketing'. Hadn't heard that one before and I thought it was pretty funny.
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